Discover the importance of a cohesive loyalty solution for your brand.
Aleksandra Velkova
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
Rewarding customer loyalty is more than just a reward—it’s a must for businesses who are looking to make it in today’s competitive market. A well-structured customer loyalty program not only improves retention but also strengthens the emotional connection between a customer and the brand. Utilizing solid customer loyalty software, these...
Marketing attribution is arguably the most contentious topic in any ecommerce boardroom. When you look at your dashboard, every channel claims credit for the sale. Facebook says they drove the conversion, Google Ads claims the assist, and your email flows are taking full credit, too. For merchants using the Neto...
Customer acquisition costs continue to climb across the retail sector. As a digital marketer, you know that keeping an existing buyer is far more profitable than finding a new one. A well-structured loyalty program helps you increase customer lifetime value, build brand advocacy, and drive sustainable revenue growth. But simply...
Shoppers no longer respond to generic discounts and one-size-fits-all point systems. When consumers browse your ecommerce store, they expect brand experiences tailored to their specific behaviors and preferences. If your retention strategy relies on basic earn-and-burn mechanics, you risk losing high-value buyers to competitors who understand exactly what motivates them....
In the crowded hemp and CBD marketplace, standing out is a serious challenge. Brands face strict advertising limitations, an oversaturated digital space, and a consumer base that is often skeptical due to inconsistent experiences. While acquiring new customers is important, the real long-game for sustainable growth lies in retention. This...
Digital marketers face a constant battle to improve customer retention and maximize ROI. When customer acquisition costs rise, shifting your focus toward customer lifetime value becomes an operational necessity. A thoughtfully designed reward structure keeps buyers engaged, encourages repeat purchases, and significantly improves your bottom line. But when you sit...
The cannabis industry has exploded into a fiercely competitive marketplace where dispensaries fight for every customer. With over 15,000 licensed cannabis retailers across the United States and more opening every month, standing out requires more than just quality products and competitive pricing. According to a recent report, 61% of small...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
If you are looking for new, more cost-effective ways to acquire new customers, promote our brand and drive more sales to your store, it may be worth exploring affiliate programs for ecommerce. Affiliate marketers are becoming super popular, especially now with the rise of social media. Bloggers, influencers and anyone...
If you’re running an affiliate program or planning to launch one soon, you should understand referral codes and their importance in a successful affiliate program. Referral codes represent a “conversion trigger” from the technical side of things, and it’s what ensures affiliates’ sales are properly attributed to them. Since the...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
1995 Year Founded ~20% Increased Avg Order Value ~10% Increased Conversion Rate “We had customers who were continuously checking-out as guests even though they had accounts with us. Smile.io at the time couldn’t support guest checkouts, so we were getting a lot of complaining customers because they weren’t getting their...
2013 Year Founded 25% Increase in Repurchase Rate ~$92,000 Value Generated (90 days) “Our repurchase rate is now averaging 75% per month, previously it was around 50%” Melissa Harris Owner of Funky Monkey Fabrics Company Overview Funky Monkey Fabrics is an online fabric store that was born out of its...
2010 Year Founded 26% Increase in Repurchase Rate ~$14,000 Value Generated (90 days) “When customers are close to a reward, it’s likely they’ll spend more to reach it” Rachel Heinzinger E-commerce Marketing Manager Company Overview Loose-leaf tea is a tea that is not brewed in a teabag. Instead, the leaves...
2000 Year Founded ~$59,000 Value Generated (90 days) “Customers have said they enjoy the new program and like seeing the new items that go up as rewards” Joey Social Media Marketing and Time Traveler Company Overview DKOldies is a retro video game online store specializing in original Nintendo NES, SNES,...
23,000 New program members 20 million Points earned (last 30 days) $337,000 Value generated (last 30 days) Company Overview KBDfans is an online store for mechanical keyboards and accessories. They offer a wide range of mechanical keyboards people can choose from, as well as parts and accessories allowing aficionados to...
2017 Year Founded 612,000 Points Earned $46,880 Value Generated (90 days) “Our team was happy with the ease of use, functionality and overall pricing that Lootly offered to us. We had been given quotes from other places with far less features but for 3x the price such as Swell Rewards....
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
Rewarding customer loyalty is more than just a reward—it’s a must for businesses who are looking to make it in today’s competitive market. A well-structured customer loyalty program not only improves retention but also strengthens the emotional connection between a customer and the brand. Utilizing solid customer loyalty software, these...
E-commerce might seem like a game of acquisition – funneling in as many new customers as possible. But here’s the reality: repeat customers are the backbone of every successful e-commerce business. They not only spend more over time but also require less marketing effort to win over. According to Bain...
Loyalty in eCommerce isn’t just a perk anymore. It’s a must-have. With countless brands competing for customer attention, establishing a meaningful connection is essential to ensure long-term growth. Loyalty programs are one of the smartest ways to achieve this. For Magento store owners, the opportunity to build that connection while...
Customer loyalty has become non-negotiable in 2025. With the eCommerce landscape continuously evolving, loyalty programs are now a must-have, not just a nice-to-have. If you’re running a Magento store, implementing a well-thought-out Magento loyalty rewards program could be the key to retaining valuable customers, increasing lifetime value (LTV), and outpacing...
Every online retailer dreams of increasing profits without having to overspend on acquiring new customers. And there’s no better way to achieve this than by focusing on building customer loyalty. This is where Magento loyalty points come in. By implementing a points-based rewards program in your online store, you can...
Customer acquisition costs have skyrocketed over the past decade. While businesses scramble to find new customers, many overlook a more profitable opportunity: turning existing customers into repeat buyers. A well-designed Magento loyalty scheme doesn’t just reward customers—it transforms your entire revenue model. Acquiring a new customer costs 5 times more...
Customer loyalty is more than a marketing trend for Magento eCommerce brands—it’s a strategic foundation for lasting growth. In today’s competitive market, simply offering great products or steep discounts isn’t enough. To truly stand out and build a thriving business, you need a cohesive loyalty strategy powered by the right...
Marketing attribution is arguably the most contentious topic in any ecommerce boardroom. When you look at your dashboard, every channel claims credit for the sale. Facebook says they drove the conversion, Google Ads claims the assist, and your email flows are taking full credit, too. For merchants using the Neto...
Customer acquisition costs continue to climb across the retail sector. As a digital marketer, you know that keeping an existing buyer is far more profitable than finding a new one. A well-structured loyalty program helps you increase customer lifetime value, build brand advocacy, and drive sustainable revenue growth. But simply...
Shoppers no longer respond to generic discounts and one-size-fits-all point systems. When consumers browse your ecommerce store, they expect brand experiences tailored to their specific behaviors and preferences. If your retention strategy relies on basic earn-and-burn mechanics, you risk losing high-value buyers to competitors who understand exactly what motivates them....
In the crowded hemp and CBD marketplace, standing out is a serious challenge. Brands face strict advertising limitations, an oversaturated digital space, and a consumer base that is often skeptical due to inconsistent experiences. While acquiring new customers is important, the real long-game for sustainable growth lies in retention. This...
Digital marketers face a constant battle to improve customer retention and maximize ROI. When customer acquisition costs rise, shifting your focus toward customer lifetime value becomes an operational necessity. A thoughtfully designed reward structure keeps buyers engaged, encourages repeat purchases, and significantly improves your bottom line. But when you sit...
The cannabis industry has exploded into a fiercely competitive marketplace where dispensaries fight for every customer. With over 15,000 licensed cannabis retailers across the United States and more opening every month, standing out requires more than just quality products and competitive pricing. According to a recent report, 61% of small...
In the competitive vape retail market, standing out is more important than ever. With shifting regulations and a constant stream of new products, vape shop owners need a reliable way to keep customers coming back. While discounts can attract new buyers, they often cut into margins and don’t guarantee repeat...
For direct-to-consumer brands, discounts and promotions are a powerful tool. A well-timed coupon can be the final nudge a customer needs to click “buy,” boosting conversion rates and driving revenue. But not all redemptions are created equal. As brands lean more heavily on discounting to acquire and retain customers, they...
Building customer loyalty is critical for Magento store owners looking to maximize revenue and reduce acquisition costs. While one-time purchases keep the lights on, repeat customers drive sustainable growth. Magento commerce provides the flexibility to implement sophisticated loyalty programs through specialized extensions, but choosing the right solution can make or...
BigCommerce store owners face mounting pressure to retain customers while acquisition costs continue climbing. With BigCommerce currently used by 4,653 websites across the internet and holding a detected market share of 0.02%, the platform’s growing user base needs effective tools to build lasting customer relationships. The solution? A robust loyalty...
As a small business owner, you know your regulars are the lifeblood of your business. They’re the ones who come back week after week, tell their friends about you, and keep the lights on. A joint study by BIA/Kelsey and Manta found that small business owners now generate 51 percent...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Overview We are happy to introduce over 30 exciting new features and improvements to the Lootly platform in our January 2021 release notes. As you scroll through the list, you will likely notice some features that are already live. The release notes today include many features which were released...
Overview We are happy to introduce over 20 exciting new features and improvements to the Lootly platform in our April 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
If you are looking for new, more cost-effective ways to acquire new customers, promote our brand and drive more sales to your store, it may be worth exploring affiliate programs for ecommerce. Affiliate marketers are becoming super popular, especially now with the rise of social media. Bloggers, influencers and anyone...
If you’re running an affiliate program or planning to launch one soon, you should understand referral codes and their importance in a successful affiliate program. Referral codes represent a “conversion trigger” from the technical side of things, and it’s what ensures affiliates’ sales are properly attributed to them. Since the...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
If you’re planning to launch an affiliate program for your brand or have already launched one, you need to consider using affiliate program tracking software. Tracking affiliate sales is essential for the success of the affiliate program because of a few reasons: affiliates’ sales get properly attributed and their rewards...
Whether you are looking to acquire new customers, increase customer loyalty, or drive new DTC subscriptions, Lootly’s retail loyalty program software can help growing B2B, B2C, and D2C businesses.
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