Magento 2 Loyalty Program: Reward Points, Referrals, Affiliates & VIP Tiers

Lootly is the #1 all-in-one loyalty, rewards, affiliates and referrals platform for Magento 2 e-commerce businesses.

Two circular icons separated by a plus sign. The icon on the left is the Lootly app, and on the right is the Magento 2 logo icon. The left icon is a teal box with golden coins inside, and the right icon is an orange circle Magento 2 logo.

Enhance your Magento 2 store with Lootly’s fully customizable loyalty and referral programs. As the leading Magento 2 rewards and loyalty extension, Lootly seamlessly integrates with your store to boost customer engagement and revenue.While Magento 1 is no longer officially supported, Lootly provides limited compatibility for businesses running legacy stores. However, Magento 2 is the recommended solution for future-proofing your business.

Why Choose Lootly for Your Magento Loyalty Program

Lootly offers the most advanced loyalty and referral platform for Magento 2, designed to help you engage customers, increase retention, and drive revenue. With seamless integration, single sign-on, and U.S.-based support, Lootly is the best customer loyalty solution for Magento.

Quick-Hit Benefits:

  • Fully customizable loyalty, rewards, and referral programs.
  • Seamless integration with Magento 2’s native login, customer, order, and discount code systems.
  • Single sign-on for a frictionless customer experience.
  • U.S.-based live chat and phone support.
  • Advanced restriction engine for wholesale and multi-channel sellers.

Learn how the best customer loyalty software for Magento can set your brand apart.

Incentivize Customer Actions With Points

With Lootly, you can incentivize customer actions and create exciting ways for customers to interact with your Magento 2 store. Customers earn loyalty points for actions like making purchases, following you on social media, or referring friends. Points can then be redeemed for rewards like discounts, free products, or custom offers.

Key Features:

  • Tons of ways to earn and spend points, including custom earning actions via Zapier or our API.
  • Restriction engine to control who can earn points and how.
  • Restrict wholesale customers from earning points.
  • Restrict orders from Amazon, eBay, Walmart, and other multi-channel platforms.

Not sure where to begin? Learn how to structure your reward program for maximum engagement and impact.

A 3x4 grid of twelve light gray buttons, each with rounded corners, dark gray text labels, and various icons representing actions such as "Make a Purchase" (shopping cart), "Create an Account" (person), "Goal Spend" (flag), "Goal Orders" (shopping bag), "Celebrate a Birthday" (cake), "TrustSpot Review" (star), "Facebook Like"
A mobile phone screen showing a rewards program interface with a point balance of 4,250. Options for redeeming points include discounts and free shipping, with dark bluish-gray "Redeem" buttons. The interface has a light color scheme with a white background and dark gray/blue accents.

Flexible Reward Options

Lootly integrates directly with Magento’s native discount code system, giving you full control over how customers redeem their points.

Reward Categories:

  • $ / % Off Coupons
  • Free Products / Free Shipping
  • Custom Rewards via API

With Lootly’s restriction engine, you can:

  • Restrict rewards by customer tags, product, category, or VIP tier.
  • Limit usage and add expiration dates for rewards.

Boost Growth With Referrals

A well-designed referral program can transform your customers into an army of commission-free salespeople. Lootly’s Magento 2 referral program incentivizes customers to refer their friends in exchange for rewards, helping you acquire new customers and measure ROI.

Key Features:

  • On-site widgets and post-purchase popups for easy sharing.
  • Integrated sharing via SMS, Email, Facebook, Messenger, Twitter, and WhatsApp.
  • Robust analytics to track ROI from share to purchase.
  • Multi-point fraud detection to prevent abuse, such as self-referrals.
Web page showing a "Refer a Friend" interface for a beauty product company. It includes input fields for a friend's name and email, a prominent "Invite Friends" button, and social media sharing icons. The background image features makeup products and a red-and-white striped makeup bag.
Mobile phone screen displaying a VIP tier system highlighting the "Silver" tier. It shows the heading "VIP Tier," a crown icon, benefits like earning 3 points per $1 spent, and free shipping on orders over $35. Navigation elements include a left arrow and an "X" (close).

Engage Top Customers With VIP Tiers

Reward your most loyal customers with a Magento 2 VIP customer loyalty program. Lootly allows you to create custom VIP tiers that incentivize repeat purchases and foster long-term loyalty.

Key Features:

  • Customizable tier design to match your brand.
  • Rolling qualifying periods to keep customers engaged.
  • Increased point earning for VIP members.
  • Entry rewards, lifetime rewards, and custom rewards for each tier.

Data-Driven Reports With Measurable ROI

Lootly provides detailed analytics and reporting to help you optimize your Magento 2 loyalty program. Understand how customers are engaging with your program and track revenue driven by loyalty and referrals.

Key Features:

  • View detailed analytics for every aspect of your loyalty and referral programs.
  • Track exactly how much revenue is being driven and where it’s coming from.
  • Drill down into individual customer engagement to see how they interact with your program.
Dashboard with key metrics: Value Generated ($21,950), Investment ($3,399), Points Earned (250,000), and Rewards Issued (168,099). A graph shows rewards issued from August 8 to 17. Popular actions: $5 Off Discount, Free Shipping, 10% Off Discount.
Two circular icons separated by a plus sign. The icon on the left is the Lootly app, and on the right is the Magento 1 logo icon. The left icon is a teal box with golden coins inside, and the right icon is an orange circle Magento 1 logo.

Magento 1 Loyalty Program (Legacy Support)

While Magento 1 is officially end-of-life, Lootly provides limited support for businesses still using it. Our Magento 1 loyalty program extension allows you to maintain basic loyalty and referral functionality for legacy stores.However, we strongly recommend migrating to Magento 2 to unlock the full potential of Lootly’s loyalty and referral programs. Magento 2 offers enhanced features, future-proofing, and a seamless customer experience.

Get Started With Magento 2 Rewards Today

Ready to transform your Magento 2 store with a powerful loyalty and referral program? Request a demo today and explore our pricing plans to find the perfect fit for your business goals.

Dashboard with key metrics: Value Generated ($21,950), Investment ($3,399), Points Earned (250,000), and Rewards Issued (168,099). A graph shows rewards issued from August 8 to 17. Popular actions: $5 Off Discount, Free Shipping, 10% Off Discount.

Popular Questions

Lootly’s Magento 2 loyalty program is an all-in-one rewards, referrals, and VIP tiers solution that helps merchants increase customer retention through points, discounts, and personalized perks.
With Lootly, enabling reward points is simple—just install the Magento 2 extension, connect it to your store, and activate customizable earning and spending rules in minutes.
Lootly’s extension lets you award points for purchases, reviews, referrals, birthdays, and more. Customers can redeem points for discounts, gift cards, or free products, driving repeat sales and loyalty.
Lootly makes it easy—choose from pre-built earning actions, define redemption values, and launch your program instantly. No coding required, and all rewards are fully customizable.
Lootly’s referral program gives each customer a unique referral link. When their friend makes a purchase, both receive customizable rewards, helping you grow through word-of-mouth.
Lootly offers flexible pricing based on your business size and needs. Plans include points, referrals, and VIP tiers in one package, making it cost-effective compared to multiple separate apps.
Yes. Lootly allows you to create customizable VIP tiers that reward your most loyal customers with exclusive perks, discounts, or early access to products.
Absolutely. Lootly integrates with popular email and marketing platforms, making it easy to send automated loyalty updates, referral invitations, and VIP promotions.
Yes. Lootly gives you complete flexibility to choose which actions earn points and what rewards customers can redeem, from discounts to free products.
By combining points, referrals, and VIP tiers in one program, Lootly keeps customers engaged, encourages repeat purchases, and strengthens brand loyalty.

Discover what Lootly can do for your business

Grow your brand with Lootly

Whether you are looking to acquire new customers, increase customer loyalty, or drive
new DTC subscriptions, Lootly’s retail loyalty program software can help growing B2B, B2C, and D2C businesses.

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