Discover the importance of a cohesive loyalty solution for your brand.
Aleksandra Velkova
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
Every online retailer dreams of increasing profits without having to overspend on acquiring new customers. And there’s no better way to achieve this than by focusing on building customer loyalty. This is where Magento loyalty points come in. By implementing a points-based rewards program in your online store, you can...
The cannabis industry has exploded into a fiercely competitive marketplace where dispensaries fight for every customer. With over 15,000 licensed cannabis retailers across the United States and more opening every month, standing out requires more than just quality products and competitive pricing. According to a recent report, 61% of small...
In the competitive vape retail market, standing out is more important than ever. With shifting regulations and a constant stream of new products, vape shop owners need a reliable way to keep customers coming back. While discounts can attract new buyers, they often cut into margins and don’t guarantee repeat...
For direct-to-consumer brands, discounts and promotions are a powerful tool. A well-timed coupon can be the final nudge a customer needs to click “buy,” boosting conversion rates and driving revenue. But not all redemptions are created equal. As brands lean more heavily on discounting to acquire and retain customers, they...
Building customer loyalty is critical for Magento store owners looking to maximize revenue and reduce acquisition costs. While one-time purchases keep the lights on, repeat customers drive sustainable growth. Magento commerce provides the flexibility to implement sophisticated loyalty programs through specialized extensions, but choosing the right solution can make or...
BigCommerce store owners face mounting pressure to retain customers while acquisition costs continue climbing. With BigCommerce currently used by 4,653 websites across the internet and holding a detected market share of 0.02%, the platform’s growing user base needs effective tools to build lasting customer relationships. The solution? A robust loyalty...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
If you’re running an affiliate program or planning to launch one soon, you should understand referral codes and their importance in a successful affiliate program. Referral codes represent a “conversion trigger” from the technical side of things, and it’s what ensures affiliates’ sales are properly attributed to them. Since the...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
If you’re planning to launch an affiliate program for your brand or have already launched one, you need to consider using affiliate program tracking software. Tracking affiliate sales is essential for the success of the affiliate program because of a few reasons: affiliates’ sales get properly attributed and their rewards...
Christmas is just around the corner and people are shopping for gifts for themselves, friends and family in full swing for the next 2 weeks. This is a great opportunity for you as an online merchant to show your creativity and treat your customers and prospects with amazing deals, special...
If customer acquisition is the lifeblood of an e-commerce business, then solid customer retention strategies would be its backbone. In today’s unprecedentedly crowded business world, keeping your customers is a form of art. Knowing them well, communicating in their language and offering them a unique experience at your e-store will...
Businesses who know the importance of repeat purchases do their best to retain customers. They go to great lengths and even spend large sums of money on activities that would help increase repeat customers and strengthen customer loyalty. At first, it may seem absurd that companies spend money on people...
If you’re unsure whether your brand should have a loyalty program, or debating whether you should keep the one you have and optimize it further, consider this statistic: a staggering 41% of customers interviewed by Travelport in 2023 said their choice of retailer is influenced by whether their loyalty and...
Customer retention is the holy grail of success in e-commerce. While acquiring new customers is essential, fostering loyalty and repeat purchases is more crucial for long-term growth and profitability. Research shows that it costs five times more to acquire new customers than to retain existing ones. The rising reliance on...
In the fast-changing vape retail landscape, vape shop owners are challenged like never before. Between tightening vape and e-cigarette regulations, rising customer acquisition costs, and growing price sensitivity, traditional sales tactics often fall short of delivering sustainable results. As shoppers become more savvy and selective, retailers must rethink their approach—particularly,...
Word-of-mouth marketing remains the most trusted form of advertising, yet many BigCommerce store owners struggle to harness its power systematically. While you’re investing heavily in paid ads and watching customer acquisition costs climb, your happiest customers could be driving new sales through referrals—if you give them the right tools and...
Repeat customers spend 67% more than first-time buyers, yet most vape retailers focus solely on acquiring new customers rather than nurturing existing ones. This approach leaves money on the table and creates a constant cycle of expensive customer acquisition. The vaping industry faces unique challenges that make customer retention even...
The vape market is crowded. With new shops and online stores popping up constantly, it’s harder than ever to stand out. Relying on one-time discounts might bring customers in, but it won’t keep them coming back. To build a sustainable business, you need to cultivate a loyal community of repeat...
Before you invest in a points and rewards program, it’s worth understanding just how powerful loyalty really is. Over 90% of businesses today already use some form of loyalty program, and consumers actively participate — there are billions of loyalty memberships worldwide. That’s not a trend. That’s a shift in...
People talk in detail about their latest purchase, the experience they had at the new fitness club, the food they tasted in the newly opened restaurant and the service they received from the staff. And that talk influences our shopping choices big time. How often do you go to check...
If you’re growing a business in the e-commerce space, having a healthy brand community can mean a lot of things: top reviewers, top brand advocates, top spenders! Whatever is the composition of your community (maybe it’s a blend of all of the above) these people all have one ting in...
Before Dropbox introduced its referral program, it cost the company $400 to acquire a single user, while its premium plan was priced at just $99. After launching referrals, users began sending 2.8 million invitations per month, growing the user base from 100,000 to 4 million in just one year. Source:...
Whether you are looking to acquire new customers, increase customer loyalty, or drive new DTC subscriptions, Lootly’s retail loyalty program software can help growing B2B, B2C, and D2C businesses.
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