Discover the importance of a cohesive loyalty solution for your brand.
Aleksandra Velkova
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
The Black Friday Cyber Monday (BFCM) rush is over. The orders have been shipped, the confetti has settled, and now… silence. For many direct-to-consumer (D2C) ecommerce businesses, the period after the biggest shopping event of the year is marked by a sudden drop in revenue, slow sales, and quiet customers....
BigCommerce store owners face mounting pressure to retain customers while acquisition costs continue climbing. With BigCommerce currently used by 4,653 websites across the internet and holding a detected market share of 0.02%, the platform’s growing user base needs effective tools to build lasting customer relationships. The solution? A robust loyalty...
As a small business owner, you know your regulars are the lifeblood of your business. They’re the ones who come back week after week, tell their friends about you, and keep the lights on. A joint study by BIA/Kelsey and Manta found that small business owners now generate 51 percent...
For most ecommerce managers, cart abandonment is the metric that keeps them up at night. You drive traffic through SEO, you pay for clicks on social media, and you optimize your product pages. Yet, nearly 70% of shoppers load up their cart only to vanish at the last second. The...
If you are running a referral campaign in isolation, you are leaving money on the table. While 84% of customers trust recommendations from family and friends more than brand-led advertising, most standalone referral programs see lackluster participation rates. Why? because asking a customer to stake their reputation on your brand...
Most ecommerce brands are drowning in data but starving for insight. You likely have a dashboard somewhere showing you how many points were issued last month, how many members joined your program, and what your total redemption rate looks like. While these numbers look good in a quarterly report, they...
The global CBD market is exploding, yet navigating the digital landscape as a hemp entrepreneur feels like walking through a minefield. You have a product that changes lives, but the standard playbook for ecommerce growth, Facebook ads, Google Shopping, and PPC campaigns, is largely closed off to you. Strict advertising...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
If you are looking for new, more cost-effective ways to acquire new customers, promote our brand and drive more sales to your store, it may be worth exploring affiliate programs for ecommerce. Affiliate marketers are becoming super popular, especially now with the rise of social media. Bloggers, influencers and anyone...
If you’re running an affiliate program or planning to launch one soon, you should understand referral codes and their importance in a successful affiliate program. Referral codes represent a “conversion trigger” from the technical side of things, and it’s what ensures affiliates’ sales are properly attributed to them. Since the...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
2017 Year Founded 612,000 Points Earned $46,880 Value Generated (90 days) “Our team was happy with the ease of use, functionality and overall pricing that Lootly offered to us. We had been given quotes from other places with far less features but for 3x the price such as Swell Rewards....
1995 Year Founded ~20% Increased Avg Order Value ~10% Increased Conversion Rate “We had customers who were continuously checking-out as guests even though they had accounts with us. Smile.io at the time couldn’t support guest checkouts, so we were getting a lot of complaining customers because they weren’t getting their...
2013 Year Founded 25% Increase in Repurchase Rate ~$92,000 Value Generated (90 days) “Our repurchase rate is now averaging 75% per month, previously it was around 50%” Melissa Harris Owner of Funky Monkey Fabrics Company Overview Funky Monkey Fabrics is an online fabric store that was born out of its...
2010 Year Founded 26% Increase in Repurchase Rate ~$14,000 Value Generated (90 days) “When customers are close to a reward, it’s likely they’ll spend more to reach it” Rachel Heinzinger E-commerce Marketing Manager Company Overview Loose-leaf tea is a tea that is not brewed in a teabag. Instead, the leaves...
2000 Year Founded ~$59,000 Value Generated (90 days) “Customers have said they enjoy the new program and like seeing the new items that go up as rewards” Joey Social Media Marketing and Time Traveler Company Overview DKOldies is a retro video game online store specializing in original Nintendo NES, SNES,...
23,000 New program members 20 million Points earned (last 30 days) $337,000 Value generated (last 30 days) Company Overview KBDfans is an online store for mechanical keyboards and accessories. They offer a wide range of mechanical keyboards people can choose from, as well as parts and accessories allowing aficionados to...
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
The Black Friday Cyber Monday (BFCM) rush is over. The orders have been shipped, the confetti has settled, and now… silence. For many direct-to-consumer (D2C) ecommerce businesses, the period after the biggest shopping event of the year is marked by a sudden drop in revenue, slow sales, and quiet customers....
If you operate a small to medium sized business and are looking for ways to increase sales without investing a lot of time, money and effort into devising an advertising strategy, a referral program may do the job for you. Referral programs for small businesses are super effective in driving...
Maximizing Customer Lifetime Value Whether you are trying to grow your business to the next level or simply maintain your current size and market share, one of the most effective—and the most efficient—tactics is to increase the customer lifetime value (CLV) of the people who buy from you. And the...
Creating loyal customers is more than just offering the program. It’s also communication, customer segmentation, analysis of behaviors and drawing conclusions about who they are, what they do and why they do this. We can then supplement our program with even more personalized communication, perks and rewards to move customers...
Building customer loyalty is more than just a perk—it’s a necessity for businesses looking to thrive in today’s competitive landscape. A well-designed loyalty reward program not only increases customer retention, but also deepens the emotional connection between consumers and brands. With 84% of customers valuing consistent benefits over flashy one-time...
Loyalty programs have become a cornerstone strategy for brands looking to foster long-term relationships with their customers. Today, customer retention is more crucial than ever, as acquiring a new customer can cost five times as much as retaining an existing one. A well-executed loyalty program not only encourages repeat purchases,...
Rewarding customer loyalty is more than just a reward—it’s a must for businesses who are looking to make it in today’s competitive market. A well-structured customer loyalty program not only improves retention but also strengthens the emotional connection between a customer and the brand. Utilizing solid customer loyalty software, these...
BigCommerce store owners face mounting pressure to retain customers while acquisition costs continue climbing. With BigCommerce currently used by 4,653 websites across the internet and holding a detected market share of 0.02%, the platform’s growing user base needs effective tools to build lasting customer relationships. The solution? A robust loyalty...
As a small business owner, you know your regulars are the lifeblood of your business. They’re the ones who come back week after week, tell their friends about you, and keep the lights on. A joint study by BIA/Kelsey and Manta found that small business owners now generate 51 percent...
For most ecommerce managers, cart abandonment is the metric that keeps them up at night. You drive traffic through SEO, you pay for clicks on social media, and you optimize your product pages. Yet, nearly 70% of shoppers load up their cart only to vanish at the last second. The...
If you are running a referral campaign in isolation, you are leaving money on the table. While 84% of customers trust recommendations from family and friends more than brand-led advertising, most standalone referral programs see lackluster participation rates. Why? because asking a customer to stake their reputation on your brand...
Most ecommerce brands are drowning in data but starving for insight. You likely have a dashboard somewhere showing you how many points were issued last month, how many members joined your program, and what your total redemption rate looks like. While these numbers look good in a quarterly report, they...
The global CBD market is exploding, yet navigating the digital landscape as a hemp entrepreneur feels like walking through a minefield. You have a product that changes lives, but the standard playbook for ecommerce growth, Facebook ads, Google Shopping, and PPC campaigns, is largely closed off to you. Strict advertising...
Customer acquisition costs (CAC) have skyrocketed in recent years, leaving eCommerce merchants in a tough position. Relying solely on paid ads to drive revenue is no longer a sustainable growth strategy for many brands. The most successful WooCommerce stores are shifting their focus toward a more reliable metric: customer retention....
Customer acquisition costs are climbing. With advertising platforms becoming more saturated and expensive, relying solely on paid ads to grow your WooCommerce store is a risky strategy. You end up paying more for every click, often with diminishing returns. Smart eCommerce marketers are shifting their focus. Instead of shouting into...
Marketing attribution is arguably the most contentious topic in any ecommerce boardroom. When you look at your dashboard, every channel claims credit for the sale. Facebook says they drove the conversion, Google Ads claims the assist, and your email flows are taking full credit, too. For merchants using the Neto...
Customer acquisition costs continue to climb across the retail sector. As a digital marketer, you know that keeping an existing buyer is far more profitable than finding a new one. A well-structured loyalty program helps you increase customer lifetime value, build brand advocacy, and drive sustainable revenue growth. But simply...
Shoppers no longer respond to generic discounts and one-size-fits-all point systems. When consumers browse your ecommerce store, they expect brand experiences tailored to their specific behaviors and preferences. If your retention strategy relies on basic earn-and-burn mechanics, you risk losing high-value buyers to competitors who understand exactly what motivates them....
In the crowded hemp and CBD marketplace, standing out is a serious challenge. Brands face strict advertising limitations, an oversaturated digital space, and a consumer base that is often skeptical due to inconsistent experiences. While acquiring new customers is important, the real long-game for sustainable growth lies in retention. This...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Overview We are happy to introduce over 30 exciting new features and improvements to the Lootly platform in our January 2021 release notes. As you scroll through the list, you will likely notice some features that are already live. The release notes today include many features which were released...
Overview We are happy to introduce over 20 exciting new features and improvements to the Lootly platform in our April 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
If you are looking for new, more cost-effective ways to acquire new customers, promote our brand and drive more sales to your store, it may be worth exploring affiliate programs for ecommerce. Affiliate marketers are becoming super popular, especially now with the rise of social media. Bloggers, influencers and anyone...
If you’re running an affiliate program or planning to launch one soon, you should understand referral codes and their importance in a successful affiliate program. Referral codes represent a “conversion trigger” from the technical side of things, and it’s what ensures affiliates’ sales are properly attributed to them. Since the...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
If you’re planning to launch an affiliate program for your brand or have already launched one, you need to consider using affiliate program tracking software. Tracking affiliate sales is essential for the success of the affiliate program because of a few reasons: affiliates’ sales get properly attributed and their rewards...
Whether you are looking to acquire new customers, increase customer loyalty, or drive new DTC subscriptions, Lootly’s retail loyalty program software can help growing B2B, B2C, and D2C businesses.
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