Discover the importance of a cohesive loyalty solution for your brand.
Aleksandra Velkova
2021 Launched Loyalty and Referral Program 30% Increase in Repurchase Rate 20% Decreased CAC Researching loyalty programs we found Lootly to be the best for integration and features Michael Berk Retention Marketing Specialist Company Overview Founded in 2013, Cannabox was the first weed subscription box available on the market, introducing...
2021 Launched Loyalty and Referral Program ~6k Average value generated in 30 days 27% % of new customers acquired in 30 days “The functionalities Lootly provides out of the box are very good for the price, compared to custom development for all of it which would be very expensive” James...
2021 Launched Loyalty and Referral Program ~$7000 Average value generated in 30 days 12% % of new customers acquired in 30 days “Lootly is such an easy platform to work with. It’s very intuitive for both our team who manages it and our customers who use it!” Andy Keane Marketing...
2021 Launched Loyalty and Referral Program 4X ROI in 30 days 66% % of new customers acquired in 30 days “People love Savage Club! Lootly powers Savage Club, which differentiates my business from the competition and gives my customers the unique opportunity to brag about their VIP tier.” Hugo Savage...
475.3 % ROI in 30 days 2X AOV increase 6% % of new customers acquired in 30 days “For us, it was important to find a software solution that will support our needs, but will also be there when we’re facing challenging situations or have evolving requirements. Lootly is the...
Customer acquisition costs are climbing. Competition is fierce. And discount-driven shoppers are everywhere. If you’re a BigCommerce merchant relying solely on promotional discounts to drive sales, you’re leaving money on the table. Discounts attract one-time buyers, but they don’t build lasting relationships. What you need is a strategy that...
Acquiring a new customer costs significantly more than retaining an existing one. E-commerce marketers understand this reality well, constantly seeking strategies to boost customer lifetime value while reducing acquisition costs. As online retail becomes increasingly competitive, keeping your buyers engaged is crucial to maintaining revenue growth and scaling your business...
Customer acquisition is getting more expensive. Ad costs are rising, and capturing the attention of new buyers requires a constantly increasing budget. Yet, many Shopify brands already have a growth asset they completely underuse: happy customers. A strong Shopify referral program turns satisfied buyers into advocates and creates a more...
Customer acquisition costs have skyrocketed over the past decade. While businesses scramble to find new customers, many overlook a more profitable opportunity: turning existing customers into repeat buyers. A well-designed Magento loyalty scheme doesn’t just reward customers—it transforms your entire revenue model. Acquiring a new customer costs 5 times more...
In the competitive vape retail market, standing out is more important than ever. With shifting regulations and a constant stream of new products, vape shop owners need a reliable way to keep customers coming back. While discounts can attract new buyers, they often cut into margins and don’t guarantee repeat...
For direct-to-consumer brands, discounts and promotions are a powerful tool. A well-timed coupon can be the final nudge a customer needs to click “buy,” boosting conversion rates and driving revenue. But not all redemptions are created equal. As brands lean more heavily on discounting to acquire and retain customers, they...
Building customer loyalty is critical for Magento store owners looking to maximize revenue and reduce acquisition costs. While one-time purchases keep the lights on, repeat customers drive sustainable growth. Magento commerce provides the flexibility to implement sophisticated loyalty programs through specialized extensions, but choosing the right solution can make or...
BigCommerce store owners face mounting pressure to retain customers while acquisition costs continue climbing. With BigCommerce currently used by 4,653 websites across the internet and holding a detected market share of 0.02%, the platform’s growing user base needs effective tools to build lasting customer relationships. The solution? A robust loyalty...
As a small business owner, you know your regulars are the lifeblood of your business. They’re the ones who come back week after week, tell their friends about you, and keep the lights on. A joint study by BIA/Kelsey and Manta found that small business owners now generate 51 percent...
For most ecommerce managers, cart abandonment is the metric that keeps them up at night. You drive traffic through SEO, you pay for clicks on social media, and you optimize your product pages. Yet, nearly 70% of shoppers load up their cart only to vanish at the last second. The...
It’s been an incredible autumn here at Lootly! We’ve been hard at work behind the scenes engineering upgrades that eliminate friction for your shoppers and give you more granular control over your loyalty program. From a major infrastructure move to game-changing checkout widgets for Magento, here is everything we’ve delivered...
Most loyalty programs don’t lose VIP customers because the tier stopped being valuable — they lose them because nobody told the customer it was about to expire. By the time you notice the drop-off, they’ve already stopped shopping. This update is built around that exact problem, plus a handful of...
Most loyalty programs don’t lose customers at sign-up — they lose them at the moment of redemption. A clunky checkout, an extra step, a coupon code that has to be copied and pasted: that’s where the drop-off happens. Version 1.47 of the Lootly WooCommerce plugin is built around that exact...
Overview We are happy to introduce over 10 exciting new features and 6 new integrations to the Lootly platform in our August 2021 release notes. Thank you for your continued support of Lootly! Table of Contents Due to the size of this release, we are breaking down updates by...
Today is a big day for Lootly. Over the last 14 months, our team has been working to introduce a new product that made it easier for eCommerce brands to combine their marketing technology under one platform. I’m so excited to introduce you to our new product – Affiliate &...
April 2024 Release Notes Overview We are happy to introduce over 20 exciting new features and 5 new integrations to the Lootly platform in our April 2024 release notes. This release is a bit larger than usual, since we transitioned to doing quarterly email releases in 2024 which go over...
Performance-based marketing has become a cornerstone of modern e-commerce strategy. Rather than spending heavily on traditional advertising with unpredictable outcomes, businesses are embracing models that reward measurable results. Two of the most effective strategies are affiliate marketing and referral marketing. Both leverage trusted voices to drive sales, but they function...
The cookie window in the affiliate program is one of the most important things you’ll want to strategize when setting up your affiliate program rules. This is essentially the time period during which someone who clicks the affiliate link has to make a purchase before that purchase is no longer...
If you haven’t yet launched an affiliate program for your ecommerce business, it’s time to start thinking about it. When it comes to making purchasing decisions, influencers and content creators as well as branded content are becoming a huge factor in the decision making process for people. According to a...
If you’re planning to launch an affiliate program for your brand or have already launched one, you need to consider using affiliate program tracking software. Tracking affiliate sales is essential for the success of the affiliate program because of a few reasons: affiliates’ sales get properly attributed and their rewards...
If you are looking for new, more cost-effective ways to acquire new customers, promote our brand and drive more sales to your store, it may be worth exploring affiliate programs for ecommerce. Affiliate marketers are becoming super popular, especially now with the rise of social media. Bloggers, influencers and anyone...
Building customer loyalty is more than just a perk—it’s a necessity for businesses looking to thrive in today’s competitive landscape. A well-designed loyalty reward program not only increases customer retention, but also deepens the emotional connection between consumers and brands. With 84% of customers valuing consistent benefits over flashy one-time...
Loyalty programs have become a cornerstone strategy for brands looking to foster long-term relationships with their customers. Today, customer retention is more crucial than ever, as acquiring a new customer can cost five times as much as retaining an existing one. A well-executed loyalty program not only encourages repeat purchases,...
Rewarding customer loyalty is more than just a reward—it’s a must for businesses who are looking to make it in today’s competitive market. A well-structured customer loyalty program not only improves retention but also strengthens the emotional connection between a customer and the brand. Utilizing solid customer loyalty software, these...
E-commerce might seem like a game of acquisition – funneling in as many new customers as possible. But here’s the reality: repeat customers are the backbone of every successful e-commerce business. They not only spend more over time but also require less marketing effort to win over. According to Bain...
Loyalty in eCommerce isn’t just a perk anymore. It’s a must-have. With countless brands competing for customer attention, establishing a meaningful connection is essential to ensure long-term growth. Loyalty programs are one of the smartest ways to achieve this. For Magento store owners, the opportunity to build that connection while...
Customer loyalty has become non-negotiable in 2025. With the eCommerce landscape continuously evolving, loyalty programs are now a must-have, not just a nice-to-have. If you’re running a Magento store, implementing a well-thought-out Magento loyalty rewards program could be the key to retaining valuable customers, increasing lifetime value (LTV), and outpacing...
Every online retailer dreams of increasing profits without having to overspend on acquiring new customers. And there’s no better way to achieve this than by focusing on building customer loyalty. This is where Magento loyalty points come in. By implementing a points-based rewards program in your online store, you can...
E-commerce has never been easier especially with the rise of platforms like Shopify, BigCommerce, WooCommerce, Magento, and many others. Setting up an online store doesn’t need any programming expertise or know-how. But the ease of setting up an online store doesn’t equate to profitability. It’s only the start. Good thing...
Whether you’re an e-commerce store, brick-and-mortar, B2C, or B2B, referrals are good for the business. Out of all lead-generation methods, customer referrals are the greatest way to drive sales. Compared to other leads, people who have been referred to your brand have a higher chance of buying. They’re 4x more...
According to a study conducted in the UK, only 34% of marketers were aware of what customer lifetime value (or CLV) is and what its connotations are. Furthermore, only 24% of the respondents think that their companies are keeping an eye on it successfully. Clearly, the essence of CLV has...
Time for a quick reality check: Black Friday this year is going to be different: with Covid 19 closing down a significant number of brick-and-mortar shops, online shopping will be in full swing! This means consumers will be virtually storming the shops they love and adore in an attempt to...
Christmas is just around the corner and people are shopping for gifts for themselves, friends and family in full swing for the next 2 weeks. This is a great opportunity for you as an online merchant to show your creativity and treat your customers and prospects with amazing deals, special...
Customer acquisition costs continue to climb across the retail sector. As a digital marketer, you know that keeping an existing buyer is far more profitable than finding a new one. A well-structured loyalty program helps you increase customer lifetime value, build brand advocacy, and drive sustainable revenue growth. But simply...
Shoppers no longer respond to generic discounts and one-size-fits-all point systems. When consumers browse your ecommerce store, they expect brand experiences tailored to their specific behaviors and preferences. If your retention strategy relies on basic earn-and-burn mechanics, you risk losing high-value buyers to competitors who understand exactly what motivates them....
In the crowded hemp and CBD marketplace, standing out is a serious challenge. Brands face strict advertising limitations, an oversaturated digital space, and a consumer base that is often skeptical due to inconsistent experiences. While acquiring new customers is important, the real long-game for sustainable growth lies in retention. This...
Digital marketers face a constant battle to improve customer retention and maximize ROI. When customer acquisition costs rise, shifting your focus toward customer lifetime value becomes an operational necessity. A thoughtfully designed reward structure keeps buyers engaged, encourages repeat purchases, and significantly improves your bottom line. But when you sit...
The cannabis industry has exploded into a fiercely competitive marketplace where dispensaries fight for every customer. With over 15,000 licensed cannabis retailers across the United States and more opening every month, standing out requires more than just quality products and competitive pricing. According to a recent report, 61% of small...
One of the 4 components of the marketing mix is promotion. For every product or service that you offer, promotion is a crucial element for getting that product or service in front of the right audience. Your loyalty program is an asset to your business that you designed to offer...
Wondering how you can make a difference for your business this Christmas shopping season? With online shopping nowadays being pretty much the norm, e-stores will experience a huge increase in traffic around Christmas and New Year as people storm to buy gifts. This is an amazing opportunity to really tap...
Point redemption is the most important metric showing how well your loyalty program is performing. It tells you whether customers are engaging with your rewards offer and whether it’s of any value to them. If customers sit on their points and rarely spend them, it can mean that there’s something...
Customer engagement is key when it comes to improving your loyalty program’s performance. You want your customers to understand how they acquire points, to spend their points on the awesome rewards you offer, to get involved in the referral process and to really advocate for your brand. One key factor...
With 84% of customers trusting recommendations from family and friends more than brand-led advertising, it’s no wonder referral marketing has become the go-to way to acquire new loyal customers. To maximize its effectiveness however, your strategy must include a few important considerations: Attractive, data-backed double-sided incentives Branding of the program...
Business-to-business loyalty programs are essential tools for building customer loyalty in B2B environments. As a B2B marketer with a B2B loyalty program, you’re trying to build and implement a system that will incorporate amazing benefits for your loyal clients at the same time, ensuring this will solidify your relationship but...
Whether you are looking to acquire new customers, increase customer loyalty, or drive new DTC subscriptions, Lootly’s retail loyalty program software can help growing B2B, B2C, and D2C businesses.
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