Year Founded
Increased Avg Order Value
Increased Conversion Rate
We had customers who were continuously checking-out as guests even though they had accounts with us. Smile.io at the time couldn’t support guest checkouts, so we were getting a lot of complaining customers because they weren’t getting their points and an increase in customer support overhead because of having to manually deal with it.
Vice President
Our newsletter strategy has proven quite well for us, but customers weren’t really vested into it; there wasn’t a sense of loyalty from them to our brand. Nothing was stopping them from going to the competition.
The initial goal of MCG was to establish themselves as the go-to place for succulents and succulent-related products instead of Amazon or Google to search for options. To do that, they needed to deploy a loyalty program that supports incentivizing a variety of actions, works seamlessly with their target audience, offers various display options for their custom-build theme and is cost-effective to meet and support their fast-growing business.
Lootly helped MCG set up their programs and display the program widget in a way that resonates with their customers and works well with their theme from a technical standpoint.
Lootly supports the option to reward guest checkouts, so we configured that for them as well, so their customers, regardless of whether they’re signed in or not, will always get rewarded for their purchase.
Since MCG utilizes TrustSpot for gathering & displaying UGC, it was critically important to allow Lootly to fully integrate with TrustSpot. This integration allows customers to receive points for writing a review - assets that hold a ton of value in their line of business.
We had customers who were continuously checking out as guests even though they had accounts with us. Smile.io at the time couldn’t support guest checkouts, so we were getting a lot of complaining customers because they weren’t getting their points and an increase in customer support overhead because of having to manually deal with it.
Whether you are looking to acquire new customers, increase customer loyalty, or drive
new DTC subscriptions, Lootly’s loyalty marketing platform software can help.