Ryan Haidinger on April 14, 2021
We are happy to introduce over 20 exciting new features and improvements to the Lootly platform in our April 2021 release notes.
Thank you for your continued support of Lootly!
Table of Contents
Due to the size of this release, we are breaking down updates by section of the platform:
Major New features
1. Major New Features
1. Major New Features
You can now gamify your referrals program by defining “milestones” for your customers and thus offer better rewards as they hit those goals. That way, you can offer rewards they find valuable without putting too much pressure on your business.
In addition, with this reward type you further incentivize your customers to advocate for your brand which not only brings you new customers, but also raises brand awareness and most importantly, strengthens the relationship with your customers, essentially boosting loyalty.
Setup Goal Referrals today, by going to: Referrals > Rewards > Goal Referrals (under Sender)
To learn more, view our support guide.
Enhanced Earning & Spending Conditions
Within the April 2021 release, we have overhauled our earning and spending conditions feature to bring more flexibility to various e-commerce carts.
A common scenario today, is the ability to limit the “Make a Purchase” action to only give points on various products or categories. We’ve updated the search mechanism to make it easier to find your specific products and categories.
We’ve also updated the product and category search function for spending rewards, so now it’s even easier to limit rewards to specific products or categories.
Custom Spending Reward
This new spending reward allows you to offer more unique experiences to customers of your brand. This reward is not fulfilled by Lootly, but rather by your brand directly.
For our clients who utilize VIP Tiers today, you already have the ability to offer custom text rewards – that same concept is now available as a spending reward.
A few cool examples you can now offer:
To add this exciting new reward type, click into: Points > Spending > Custom Reward
We are happy to introduce the Re:amaze integration, which will allow you to automatically pull in customer loyalty data directly into the side bar of your chat conversations.
This streamlined approach will ensure your support agents have additional data when speaking to customers.
Data points include:
To learn more and to setup this integration, view our support guide
Email Domain Blacklist
As a merchant, you may be processing orders that are coming from other marketplaces, such as Amazon or Ebay. And you may want to prevent these customers from being eligible to enter in your loyalty program.
You can now achieve this by simply blocking the email domain itself (example: @ebay.com). Lootly will automatically prevent these customers from being placed into your loyalty program.
Start adding marketplace emails today by going to: Points > Settings (scroll to the bottom)
To learn more, view our support guide
We’ve made a few improvements to our points program for better option visibility and to also help your customers redeem points.
Points Earning & Spending Improvements
Beyond our introduction of Goal Referrals today – an exciting new way to engage with your customers, we’ve also made various improvements to the platform.
Visual Display Improvements
We’ve added numerous new features and updates across the widget, email and the referral popup based on your feedback, including:
Referral Popup & Embed
Customer Page New Features
Customer Profile Improvements
Ryan is the Co-Founder & CEO of Lootly.
Whether you are looking to acquire new customers, increase customer loyalty, or drive
new DTC subscriptions, Lootly’s loyalty marketing platform software can help.