Aleksandra Velkova on August 10, 2021
One of the 4 components of the marketing mix is promotion. For every product or service that you offer, promotion is a crucial element for getting that product or service in front of the right audience.
Your loyalty program is an asset to your business that you designed to offer even more value to your customers.
However, if your customers don’t know about it, don’t see the value you’re offering them through your program, they won’t engage with it. This is especially important for e-commerce businesses, where the shopping experience should be flawless and super user-friendly.
There are few reasons why you should think about a promotion strategy for your loyalty program:
Boosting customer acquisition - when your target audience knows that you’re offering a loyalty program on top of amazing products they love, choosing between you and your competition is much easier.
Re-engaging customers - invite past customers who only bought once from you to revisit your store and enjoy the benefits of your program. Remind them of their points earned and explain to them how easy it is to use them and gain even more.
So, how to promote your loyalty program?
Buckle up, as this guide explores 10 creative ways to deploy a great promotion strategy of your loyalty program based on real examples and insights from e-commerce marketing managers.
In this article:
Explainer page for your program
Website elements: banner, category tab, program widget, inline points
Email + SMS campaigns
Social Media Promotion
Printed materials in the order package
Personalized email recommendations
10. Program promotion through customer support reps
The easiest way to promote your program to your customers is to deploy a dedicated rewards explainer page.
This page would explain how people can use your program and what value they can gain. Add a FAQ section dedicated specifically to the program that will help existing and prospective customers educate themselves about your loyalty program offering.
Pro tip: customize the design of your page to fit your brand and to be visually appealing. Also, customize the page url, so that when you share this page in blog posts or social media posts, it communicates its contents and value properly to both users and search engines.
Source: Dharma Door
Your e-store website is the first place where people learn about your offers, so a strategic reference to your new loyalty program is a great way to get customers' attention.
Here are few website elements that you can deploy to promote your program on your e-store website.
A branded banner deployed above the fold on the home page is a top-notch promotion strategy, here’s why:
People spend 80% of their time on your website reading above the fold. Therefore, it’s a great opportunity to share the newest addition to your offer and inspire them to take action.
It’s the first thing people will see when they land on your website, instantly being intrigued to learn more;
It points to the difference between you and the competition, making your store a preferred choice by customers;
It's an effective way to drive customer acquisition