Tradefix Direct is a custom-built site, and as such they identified 2 options to solve their challenge: either build the loyalty program functionality themselves, or find an app that has an extensive API and a lot of customization options to allow them to deploy their ideal program fast.
Building the app themselves would’ve been too costly and time consuming, impacting their revenue growth even more. So they did their research and found Lootly through one of our integration partners.
How was Lootly the right fit for Tradefix?
For starters, our extensive API allows Tradefix to seamlessly integrate their store with the loyalty program app in just a few simple clicks. This doesn’t require a lot of developer work to be done and can be done in a day.
Next, the Lootly’s program widget does everything James had envisioned for their program: he wanted to offer vouchers to their customers which they’ll use to place their next order with a discount. The widget offered this in an easy, user-friendly manner. Also, the widget is completely customizable beyond its built-in customization options; the CSS editor allows for custom design changes to really blend the widget into the overall site look - which Tradefix did and created Tradefix Rewards.
They did a soft launch with points and rewards and a VIP tiered program. They ran the programs for about 2 weeks during which time they tweaked to really hit the sweet spot. Then they boosted the programs with an email marketing campaign, website banners and also a leaflet campaign.
”I wanted to ensure that the scheme was advertised well on the website”